Video Marketing

Video marketing is a great way to get your business professionally promoted and to attract more people to your offer.

Nowadays there are many video libraries online gathering thousands or even millions of videos uploaded daily by users.

One of the biggest and the most popular video library is YouTube that attracted millions of members sharing their video content.The uploaded material is usually arranged in particular categories making it easier to find.

Among thousands of videos on various categories ranging from comedies, videoclips to movies previews and adverts there is a loads of videos on business subject promoting particular products or giving a free education on business topics.

The question is why the marketers find YouTube so effective to promote their businesses?

The answer is simple. It’s completely free advertisement space. Apart from the eventual costs of creating the video , uploading and storing them on YouTube is completely free.

Yet another fact is that YouTube gathered millions of members from all over the world which can give a huge exposure to the videos promoted.

How to promote your business on YouTube.

1. Create a channel

Opening new Youtube account is free and gives immediate access to all necessary tools making uploading videos easy.

Now it’s time to design the channel which is user’s space that other visitors can visit by clicking user name. The more professional it looks the more attractive it will be off course. Everything is adjustable. Editing channel is quite easy. Adjustments such changing the background color and particular boxes are just a matter of few clicks.

Setting up the channel is important as the better it fits with your business image the better results in general you will get.

For instance uploading your company logo as a background or profile picture and setting up color theme accordingly to your business is a good way to increase your credibility and awareness of what you have to offer.

2. Upload the videos.

The types of business videos that can be found on YouTube are different. While ones are uploading the videos pitching their business directly, the others provide viewers with educational videos giving away free information, lessons and mini courses.

Well why not considering having both of them on YouTube? While videos promoting your business can increase awareness and give straight message about your products, the free education will increase your credibility and authority which can lead you to receive more subscribers to you channel and prospects who will believe in value of the information provided by you and may become customers in the near future.

3. Use the tools

The features provided at the user’s channel are powerful networking tools that can help spread the message about the videos and the business in result.

Among the features such us: sending messages to another users, commenting and ranking the videos there is one really interesting that can give a viral twist to the video distribution.

It’s “Share channel” function that is a kind of friend requester. This one allows to connect the channel with other user’s channels. In result it’s possible to send them the videos to view. This way is good to increase the number of video views which can result in getting new subscribers to the user’s videos.

Another great feature is bulletin post.

This one enables user to post video message that will be visible for all his friends (the other users who the channel is shared with)

Video marketing on you Tube is a great way to get additional source of traffic and increase awareness about promoted business. Uploading videos presenting value frequently and using the networking features available in the channel will spread the word about anykind of product.

If you have been using videos to market your business or even considering doing it, this article will show you free resources available online that will allow you to quickly create more videos for your business and market them as well. An estimated 90% of people would rather watch a video, than read. So how about giving people what they are longing for?

Here are 3 resources for you to take advantage of video marketing today:

Free Resource #1: AuthorStream (dot)com

It’s a new service which converts your PowerPoint slide shows to flash media files. Author Stream can be used to host and share your slide shows publicly or privately directly on their website.

But what is more exciting is, the service automatically converts your slideshows to videos that are compatible to Youtube and other popular video sharing sites!

So now you can simply create powerful slideshows in PowerPoint sharing ‘tips’, ‘strategies’ etc. related to your topic, upload them to Authorstream and get them converted to videos. Next upload the videos to Youtube and other video sharing sites (read Free Resource #3 below) enabling you to get more exposure for your topic, website or product you are promoting. Then of course you can use them as any other videos, embedding them to your blog ,web page, your landing page and so on. Using this service you can easily create 3-5 short interesting videos everyday if you wish to.

Free Resource #2: TubeMogul

It’s another free service that you cannot live without if you are into video marketing.

TubeMogul provides a single point interface for deploying uploads to the top video sharing sites like youtube, myspace, revver, veoh etc. What is even greater about this free service is you will be able to measure impact upon your audience since they employ powerful analytics on the who, what, and how videos are being viewed. Not only this allows you to track the performance of your own video across multiple sites, but also those of your competitors.

Last but not least…

Free Resource #3: 101 Youtube Alternative Video Sites

I have saved this excellent resource for you that most people don’t know about. This is a great resource list for marketing your videos through ‘niched’ and less crowded video sharing sites .

When you have spent time and effort to create the videos, why limit yourself to a few video sharing sites only. The more exposure your videos get more effective it becomes in boosting the traffic to your product/website promoted through it. So don’t limit yourself to few video sites only. You can get more targeted audience when you upload the videos to ‘niched’ video sites and the ‘101 Youtube Alternative sites’ is a great resource list to locate them.

So there you have it. Three Free resources to create upload and market your videos!

Now there shouldn’t be any more excuses to get on with your video marketing efforts. Bookmark this article for future reference and get started with video marketing for more business profit



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